PP10
Privacy Policy
We're transparent about how we collect, use, and protect your personal information — across vook.in, the VOOK App on Android & iOS, and all VOOK products.
About VOOK & This Policy
Who we are, what this policy covers, and where it applies
VOOK is a brand of Buy Box Retail ("we", "us", "our"), a company incorporated in India, with its registered office at First Floor, Khasra No-27/19, Plot No-04, Raju Enclave, Sector-14 Dwarka, New Delhi – 110078. We design, manufacture, and sell wireless microphones and related audio accessories, along with a companion mobile application ("VOOK App") available on Android and iOS.
This Privacy Policy applies to all personal information we collect through:
- Our website at vook.in and all subdomains
- The VOOK App on Android (Google Play Store) and iOS (Apple App Store)
- All VOOK hardware products that connect to or are managed via the VOOK App
- Customer support channels, warranty services, and online promotions
- Any other service where this Policy is linked or referenced
By accessing vook.in, downloading the VOOK App, purchasing a VOOK product, or using any of our services, you acknowledge that you have read and understood this Policy. If you do not agree, please discontinue use and contact us to close your account.
Information We Collect
Categories of personal data we hold and why
We collect only information that is reasonably necessary to provide our services, fulfil your orders, operate the VOOK App, and comply with applicable law.
Identity Data
Full name, username, display name, and date of birth where required.
Contact Data
Email, phone number, billing and delivery address.
Transaction Data
Order history, payment method type, invoice details. Full card numbers are never stored by us.
Device & Technical
IP address, device identifiers, OS version, app version, browser type, crash logs.
Product Usage
Microphone settings, firmware version, EQ profiles, pairing history, and feature interactions in the App.
Communication Data
Support tickets, emails, warranty registration, and survey responses.
Analytics Data
Pages visited, referral sources, session duration, and general geographic region only.
Preferences
Communication opt-in/out, language and currency settings, and consent records.
We never collect: biometric data, health or medical information, financial credentials, caste, religion, or political opinion. We do not record, store, or transmit audio from your microphone — all audio processing occurs entirely on your device.
How We Collect Your Information
The methods and sources through which data reaches us
| Source | Description |
|---|---|
| Direct input | When you create an account, place an order, register a warranty, subscribe to our newsletter, or enter a promotion. |
| VOOK App | When you use the App to configure your hardware — device info, firmware data, pairing events, and feature usage. Only permissions necessary for App functionality are requested. VOOK uses a 2.4 GHz wireless receiver — Bluetooth is not used or required. |
| Automated tech | Our servers and analytics tools automatically log technical data when you visit vook.in. See Section 5 for cookie detail. |
| Payment gateways | PCI-DSS-compliant processors (e.g., Razorpay, PayU) share transaction confirmation only. Full card details are never shared with us. |
| Logistics partners | Shipping providers share delivery status and address confirmation to complete your order. |
| Marketplaces | Amazon India, Flipkart, and similar platforms share your order and shipping details to fulfil your purchase. |
| App stores | Google Play and Apple App Store share anonymised install counts and crash reports only. They do not share your personal account details. |
| Social media | If you contact us on Instagram, YouTube, or Facebook, we may receive publicly available profile info as permitted by those platforms. |
VOOK App & Device Permissions
Every permission the App requests — and exactly why — for Google Play & App Store compliance
Below is a complete, transparent list of every device permission the VOOK App may request. Note: VOOK wireless microphones connect via a 2.4 GHz USB/Lightning wireless receiver — Bluetooth is not used. This section satisfies the Google Play Console Data Safety form and Apple App Store App Privacy requirements.
| — | Permission | Purpose & Data Use | Status |
|---|---|---|---|
| Wireless Receiver | The VOOK App connects to your VOOK wireless microphone via a 2.4 GHz USB/Lightning receiver — not Bluetooth. No Bluetooth pairing is required or used. The receiver handles the RF connection; the App communicates with the receiver over a wired interface. No wireless connection data is stored or transmitted. | Required | |
| Internet | Used to download firmware updates, sync account settings if logged in, and send anonymised crash reports. Not used for audio transmission. | Required | |
| Notifications | Alerts for firmware updates, battery warnings, and connection status. Disable in device settings at any time without affecting core functionality. | Optional | |
| Location | Not required. Because VOOK uses a 2.4 GHz wireless receiver rather than Bluetooth, Android's location permission for BLE scanning is not needed. We do not request, collect, store, or transmit your location under any circumstances. | Not Used | |
| Storage / Files | Used only if you explicitly choose to export recordings or settings to your device's local storage. We do not access, read, or upload any other files. | Optional | |
| Microphone | Used solely for on-device audio preview if you explicitly enable it. Audio is never transmitted to our servers, stored remotely, or shared with any third party. Processing is 100% local. | Optional | |
| Camera | Not requested. The VOOK App does not require or request camera access at any time. | Not Used |
The VOOK App does not record, upload, transmit, or store any audio content. VOOK microphones transmit audio wirelessly over 2.4 GHz RF to a physical receiver — this is entirely hardware-level and the App never intercepts this audio stream. All in-app audio preview features are processed locally on your device in real time and are never sent to our servers or any third party.
Connectivity: VOOK uses a 2.4 GHz USB/Lightning wireless receiver — no Bluetooth required. Data collected: Device identifiers, app interactions, crash logs (anonymised). Data linked to identity: None from the App without account login. Data sharing: Anonymised crash data with analytics providers (e.g., Firebase Crashlytics) for stability only. Data sold: Never. User controls: All optional permissions can be revoked via device settings at any time.
Cookies & Tracking Technologies
How vook.in uses cookies and what controls you have
Our website uses cookies and similar technologies to keep the site functional, remember your preferences, and understand aggregate usage. We do not use cookies to track you across the internet without consent.
| Type | Purpose | Your Control |
|---|---|---|
| Strictly Necessary | Core site functions: shopping cart, checkout, account login, and fraud prevention. Cannot be disabled without breaking site functionality. | Cannot be disabled |
| Preference | Remember your settings (language, currency, recently viewed items) so you don't re-enter them on each visit. | Disable via Cookie Manager |
| Analytics | Understand aggregate traffic patterns using tools such as Google Analytics. Data is anonymised and not linked to individuals. | Disable via Cookie Manager |
| Marketing | Enable personalised advertising on third-party platforms (Google Ads, Meta) and measure campaign effectiveness. Active only with your explicit consent. | Opt out via Cookie Manager or device ad settings |
Why We Use Your Information
Lawful bases and specific purposes for processing
We process your personal data only when we have a valid legal basis under the Digital Personal Data Protection Act, 2023 (DPDP Act). Our bases are: consent, contractual necessity, legitimate interests, and legal obligation.
| Purpose | Detail |
|---|---|
| Order fulfilment | Processing purchases, coordinating delivery, handling returns, exchanges, and warranty claims. |
| Account management | Creating and maintaining your VOOK account, authenticating logins, and syncing your saved settings. |
| App & product support | Delivering firmware updates, technical assistance, and improving product performance using anonymised diagnostic data. |
| Customer support | Responding to enquiries, complaints, and feedback, and maintaining records for quality purposes. |
| Marketing | Sending product news and promotions where you have consented. You may opt out at any time. |
| Security & fraud | Detecting, preventing, and responding to fraud, abuse, and security incidents. |
| Product development | Analysing aggregated usage to improve existing features and develop new ones. |
| Legal compliance | Meeting obligations under GST, Consumer Protection Act 2019, IT Act 2000, and DPDP Act 2023. |
Sharing Your Information
Who we share data with and the limits we impose
We do not sell, rent, or trade your personal information to any third party — ever. We share data only as necessary to operate our business, always subject to binding data protection agreements.
| Recipient | Data Shared & Purpose |
|---|---|
| Logistics partners | Name, shipping address, and phone number shared with couriers (e.g., Shiprocket, Delhivery, Blue Dart) solely to deliver your order and provide tracking. |
| Payment processors | Transaction reference shared with PCI-DSS-compliant gateways (Razorpay, PayU). We do not receive your full card number or CVV. |
| Technology providers | Cloud hosting, email delivery, analytics, CRM, and support platforms. They process data only as instructed and are bound by confidentiality agreements. |
| App platforms | Google Play and Apple App Store receive anonymised technical data only (crash reports, install counts). They do not receive your personal purchase data from us. |
| Authorised service partners | Authorised dealers or service centres who help fulfil warranty or repair obligations — limited to what is strictly necessary. |
| Legal & regulatory | Government authorities, courts, or law enforcement when required by applicable Indian law, court order, or legal process. |
| Business transfers | In the event of a merger or acquisition, data may transfer as part of that transaction. You will be notified before data becomes subject to a different policy. |
International Data Transfers
When your data is processed outside India
VOOK is an Indian brand and we prefer to store and process personal data within India wherever possible. However, certain technology service providers — including cloud infrastructure, analytics platforms, and crash reporting tools — may process data on servers outside India (e.g., United States, Singapore, or EU).
When such transfers occur, we ensure protection by entering into data processing agreements that require the recipient to maintain standards equivalent to Indian law, using only reputable providers with documented security certifications, and periodically reviewing providers for compliance.
How We Keep Your Data Safe
Technical and organisational security measures
Encryption in Transit
All data between your device and our servers uses HTTPS/TLS. The App uses encrypted channels for all API communication.
Encryption at Rest
Sensitive database fields are encrypted at rest. Payment data is handled entirely by PCI-DSS compliant processors.
Access Controls
Role-based access ensures only authorised personnel can access personal data. All access is logged and auditable.
Breach Response
We maintain a data breach response procedure. Affected users and authorities are notified as required by Indian law.
Vendor Oversight
All third-party providers are contractually required to maintain equivalent security standards and reviewed periodically.
App Security
The VOOK App follows OWASP Mobile Security guidelines. No audio content is transmitted to our servers externally.
Data Retention
How long we keep different types of personal information
| Data Type | Retention Period & Reason |
|---|---|
| Account data | Duration of active account plus 3 years after closure to address outstanding claims and regulatory requirements. |
| Order & transaction records | Minimum 7 years from transaction date to comply with GST Act financial record-keeping obligations. |
| Warranty records | Duration of the applicable warranty period plus 2 years thereafter. |
| Support communications | Up to 3 years from the date of last interaction for follow-up queries or disputes. |
| Marketing preferences | Minimum 3 years as proof of consent or withdrawal of consent. |
| App crash & diagnostic data | Up to 12 months before automatic deletion. Data is anonymised and cannot be linked to individuals. |
| Aggregated analytics | Retained indefinitely as it cannot be attributed to any individual person. |
Your Rights
Rights you have over your personal data under Indian law
Under the Digital Personal Data Protection Act, 2023 and applicable Indian consumer protection law:
Right to Access
Request a copy of the personal information we hold about you, plus how it is used and who it is shared with.
Right to Correction
Ask us to correct inaccurate or outdated information. Many fields can be updated directly in your VOOK account.
Right to Erasure
Request deletion of your personal data where it is no longer necessary, subject to our legal obligations to retain certain records.
Right to Withdraw Consent
Where processing is based on consent (e.g., marketing), withdraw at any time without affecting prior lawful processing.
Right to Restrict Processing
Ask us to limit how we use your data — for example, while a correction request is being verified.
Right to Nominate
Under DPDP Act 2023, nominate another individual to exercise your rights in the event of your death or incapacity.
Right to Grievance Redressal
Escalate to our Grievance Officer (Section 16), and thereafter to the Data Protection Board of India or Consumer Forum under the Consumer Protection Act, 2019.
Contact us at support@vook.in or +91 9315983114. We will respond within 30 calendar days. We may request proof of identity before processing.
Children's Privacy
Our policy on data from users under 18
VOOK products and services are intended for individuals aged 18 years and above. Under the DPDP Act 2023, individuals below 18 are classified as children and require verifiable parental or guardian consent before we may process their data.
We do not knowingly collect data from children under 18 without appropriate consent. If we become aware such data was submitted, we will delete it promptly. Parents or guardians may contact support@vook.in to request deletion.
The VOOK App does not include any features, content, or design elements intended to appeal to or target children under 18.
Third-Party Links & Platforms
Where our responsibility ends
Our website and App may contain links to external websites, social media platforms, e-commerce marketplaces (Amazon India, Flipkart), and partner portals operated by third parties. These links are provided for convenience only.
We have no control over the privacy practices of third-party sites and are not responsible for how they handle your personal information. When you leave vook.in or the VOOK App, this Policy no longer applies. Please read the privacy policy of every website you visit.
Direct Marketing
How we communicate product news, offers, and updates
With your consent, we may send marketing communications via email, SMS, push notification (VOOK App), or social media. You may opt out at any time by:
- Clicking the "Unsubscribe" link in any marketing email
- Replying "STOP" to any marketing SMS
- Disabling push notifications in your device settings or within the VOOK App
- Emailing support@vook.in to request removal from our marketing list
- Updating preferences in your VOOK account settings
Opting out of marketing will not affect order confirmations, shipping updates, warranty notices, security alerts, or firmware notifications. We comply with India's TCCCPR regulations and the NDNC Registry requirements.
Policy Changes
How updates to this Policy are communicated
We may update this Privacy Policy periodically. When we make material changes, we will update the Effective Date at the top of this page, maintain the updated Policy permanently at vook.in/pages/privacy-policy, and for significant changes, notify registered account holders by email and display an in-app notice within the VOOK App.
Your continued use of our website, products, or App after the Effective Date of a revised Policy constitutes acceptance of those changes. If you do not agree, please discontinue use and contact us to close your account.
Grievance Officer
Your designated contact for all privacy matters in India
In accordance with the IT Act 2000, IT (Intermediary Guidelines) Rules 2021, and the DPDP Act 2023, we have designated a Grievance Officer:
Raju Enclave, Sector-14 Dwarka,
New Delhi – 110078, India
Contact Us
Get in touch with any questions about this Policy
10:00 AM – 6:00 PM IST